Duration
12 months
Level
Advanced
Language
English
Balaji Computer offers an SEO Marketing course designed to teach students how to improve website visibility on search engines like Google. SEO, or Search Engine Optimization, is the process of optimizing online content to rank higher on search results, helping businesses attract more visitors and customers. This course is ideal for beginners who want to learn the basics of SEO and how to use it effectively in digital marketing. Students will begin by learning What SEO Is and Why It’s Important. They’ll understand how search engines work, why certain websites appear at the top of search results, and how SEO can benefit businesses by bringing in organic (unpaid) traffic. The course covers important SEO Terms and Concepts, including keywords, backlinks, and search engine algorithms. These are the foundation of SEO, and students will learn how to use these concepts to their advantage. The course then goes into Keyword Research, where students learn how to find the best words and phrases people use to search for products or services. By understanding what users are looking for, students can optimize web content to match those searches. In On-Page SEO, students will learn techniques to improve a website’s content, including writing effective titles, meta descriptions, and using keywords correctly. The course also covers Off-Page SEO techniques, such as building backlinks from other websites to increase credibility. This part of SEO helps a website appear more trustworthy and relevant to search engines. Additionally, students will learn about Technical SEO, which includes improving website speed, mobile-friendliness, and other technical elements that help improve search rankings. Finally, students will explore SEO Tools that help analyze and track SEO performance, such as Google Analytics and SEO software. They will practice using these tools to measure website success and make improvements. By the end of the course, students will know how to use SEO strategies to help websites rank higher on search engines. This course provides practical skills for anyone interested in digital marketing and is a great foundation for further learning or starting a career in SEO.