Digital Marketing

Course Description

The Digital Marketing course at Balaji Computer is designed to teach students the essential skills needed to market products and services online effectively. This course is perfect for beginners who want to understand the basics of online marketing, which is a crucial skill in today’s digital world. The course starts with an Introduction to Digital Marketing, where students learn about the importance of digital marketing, its growing role in the business world, and the main techniques used in online marketing. Students will explore Social Media Marketing, understanding how to use platforms like Facebook, Instagram, and Twitter to engage audiences, create brand awareness, and promote products. Another key part of the course is Search Engine Optimization (SEO). Here, students learn how to make websites more visible on search engines like Google by using keywords and other techniques that help websites rank higher. This skill is valuable for attracting more visitors to websites. The course also covers Content Marketing, which focuses on creating valuable content like blog posts, videos, and articles to attract and keep an audience. Students will learn how to develop engaging content that can draw in customers and build trust with them. Email Marketing is another area students will study. This includes how to create and manage email campaigns that keep customers informed about new products, discounts, and updates. Additionally, students will learn about Pay-Per-Click (PPC) Advertising, which involves placing ads online to attract traffic quickly. In Analytics and Reporting, students will learn how to measure the success of digital marketing efforts. They’ll understand how to track the performance of campaigns, analyze data, and make improvements. By the end of this course, students will have a strong understanding of digital marketing principles and techniques. They’ll be able to create and manage online marketing campaigns, analyze results, and make data-driven decisions. This course prepares students for entry-level roles in digital marketing or equips them with valuable skills to promote their own businesses online.